5 Instagram Marketing Mistakes You Need to Avoid

Instagram is the holy grail of anything and everything visual! Founded in 2010, the app drastically increased its follower base to over 800 million users. This is now a huge platform for brands to reach out to their potential customers. But as the number of the brands and users on Instagram increase, it also increases the number of errors being committed on the platform.

Here are a few common mistakes that you need to avoid while marketing your brand on Instagram:

1. Not sharing relevant links

As a brand, if your Instagram handle has beautiful images of your product but no link in your bio, your potential customers will be lost. So, ensure you have relevant links in your bio at all times!

2. Not proof-reading your content

Every brand must become a Grammar Nazi to their content, ensuring that there are no typos and grammatical errors. Not proof-reading your content gives a bad impression and the brand can lose followers on Instagram. So, make sure you always DOUBLE CHECK your content before taking it live!

3. Not responding to comments/queries

Just as it is important to check the content that is posted on your Insta handle, it is equally important to respond to customer comments, feedback and queries. They are the ones who have the power to make or break your brand! It is also vital to constantly engage with the users on the platform by conversing with them. This will build a rapport with the users and the brand can show that it cares

4. Irrelevant Hashtags

Using the right hashtags can increase your visibility and help reach out to potential customers online. Irrelevant hashtags for your brand/product/service will not help you reach the right audience. It is also important not to go overboard with the hashtags as users might consider it as spam

5. Inconsistency of posts

Often, brands either post way too much or too less content at inconsistent intervals. Both of these cases might have an unfavourable result on the brand’s online presence. Therefore, it is important to find the right amount of posts that can help your brand. Analytics helps the brand understand different timings and days on which their posts perform better!

Although it is tough to master the art of Instagram Marketing due to its dynamic nature, you can definitely speed up the process by ensuring that these common mistakes are avoided!


Prashant ipe